Our Approach
A four‑phase partner marketing programme was designed, anchored by a targeted Account Based Marketing (ABM) strategy focused on a clearly defined set of key contacts across priority organisations.
Differentiated messaging and positioning were developed to cut through the noise, supported by high‑value assets including an AI Roadmap lead magnet, customer success stories with Auckland Council and Auckland Transport, and an AWS partnership landing page to strengthen Venn’s authority in data transformation.
Execution
The ABM programme was activated through a LinkedIn campaign to drive brand awareness and precision engagement within target accounts, supported by a six‑week organic content plan to maintain consistent presence and momentum.
Together, these activities created a repeatable, scalable marketing foundation that enabled Venn to reach 100% of strategic contacts, generate meaningful account engagement, and convert a portion of that engagement into high‑intent marketing qualified leads.
Impact by the numbers
39%
Account Engagement
Meaningful engagement across nearly half of target accounts.
7%
Marketing Leads Converted
High-intent opportunities added to Venn’s sales pipeline.
100%
Strategic Contacts Reached
Establishing a repeatable marketing foundation for ongoing growth.
“Fabric Brand Partners built our marketing capability from the ground up, giving us clarity on where to play and how to win with the customers that matter most.”
Stewart Lomax, Director, Venn Consulting