Ingram Micro

Accelerating Partner-Enabled Growth of Fortinet Solutions

Ingram Micro

Accelerating Partner-Enabled Growth of Fortinet Solutions

The Opportunity

Ingram Micro and Fortinet sought to deliver a focused, high-impact go-to-market campaign with a select group of partners to strengthen the positioning and sales of Fortinet solutions.

The challenge was to activate four technology partners simultaneously through sector-specific campaigns – each requiring tailored messaging, positioning, and creative assets – while maintaining strict brand consistency across both Ingram Micro and Fortinet and proving measurable execution and performance outcomes.

ClientIngram MicroServicesAdvisory & Go-to-Market, Campaigns, Events & Activation, Content & Sales Enablement

Share
Our Approach

A sprint-based partner marketing programme was developed to deliver four unique campaigns across key sectors – including Utilities, Financial Services, and the broader SMB market – each tailored to partner capabilities and customer needs.

For every partner, strategic assets were created ranging from LinkedIn lead generation and thought leadership content to sales enablement tools and blog materials, ensuring they were equipped to drive confident, compelling sales conversations.

Execution

The campaigns were delivered through an integrated digital approach that combined LinkedIn advertising, landing pages, solution sheets, EDMs, and thought leadership content – all executed within a six-week delivery window.

Together, these efforts produced four market-ready campaigns tailored to key customer segments, along with a dedicated sales enablement programme. This coordinated approach gave Ingram Micro’s partners a clear go-to-market pathway and a scalable framework that strengthened growth and improved profitability.

Visit the website

Impact by the numbers

68k

Impressions

Generated across the campaigns, building sector-specific awareness.

23

Marketing Leads Converted

High-intent leads delivered through LinkedIn lead generation.

2k

Landing Page Views

Driving engagement with partner solutions.

“Fabric Brand Partners are an extension of my marketing team, equipping and enabling channel partners with marketing campaigns and offers to take to market. Utilising the partner brand guidelines, tone of voice, and their points of difference ensures the channel partner is front of mind in any campaign devised by Fabric. The Fabric team have an extensive knowledge of the NZ IT landscape, as well as incredible relationships throughout the channel.”

Christine Patterson, Head of Marketing, Ingram Micro New Zealand

“These campaigns are absolute gold – they amplify and extend the great work we do at Fortinet and Ingram Micro. I really value how each campaign reflects the individuality of every partner’s brand, story, and strengths. It gives me clear insight into where each partner is in their journey – their focus, maturity, and productisation – and helps identify new opportunities to broaden or deepen their capabilities.”

Jeun Jolly, Field Marketing Manager, Fortinet