Sculpture on the Gulf

Art & Nature. Elevated.

Sculpture on the Gulf

Art & Nature. Elevated.

The Opportunity

Since 2003, Sculpture on the Gulf has transformed Waiheke Island's Maitiatia Coastal Walkway into a celebrated biennial exhibition where contemporary landscape sculptures dress an iconic headland in a stunning cloak of art.

For the 2022 exhibition, the event needed a refreshed brand identity and cohesive story that could elevate its already acclaimed status while capturing the unique intersection of world-class art and spectacular natural setting.

ClientSculpture on the GulfServicesBrand, Story & Positioning, Campaigns, Events & Activation, Content & Sales Enablement

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Our Approach

The aspirational brand story "Art & Nature. Elevated." was developed to encapsulate the exhibition's distinctive positioning where contemporary sculpture and coastal landscape combine to create something greater than either alone.

This positioning platform provided a beautiful framework for all communications, guiding the refresh of the existing wordmark and typography alongside a contemporary colour palette drawn directly from the natural landscape of the exhibition setting.

Execution

The refreshed identity system was rolled out across website content and design, campaign materials, and all event communications, creating visual consistency that honoured the exhibition's heritage while signalling renewed ambition.

The contemporised brand brought clarity and cohesion to the 2022 event, ensuring the visual identity matched the calibre of sculpture on display and the spectacular Waiheke Island location that makes this exhibition truly distinctive.