Our why
Empower brands to lead with purpose and accelerate a more prosperous, sustainable world.
Impact, interwoven
At Fabric, we believe brand strength comes from how well everything connects — your purpose, your story, your identity, and the channels that carry them into the world. A single thread can’t do much on its own. But when woven with intention, it becomes part of something stronger, more resilient, and far more valuable.
Our people
Our differences are our strength. We are brand-led and business-minded experts who believe in the power of purpose. At Fabric we like a tight-knit approach, collaborating closely with clients to craft marketing strategies, stories, and campaigns that inspire, connect, and drive meaningful results.
Powering technologybrands
The Fabric partners hail from successful careers in technology. We’ve founded, built and sold tech businesses, and we’ve worked closely alongside many tech businesses, (big and small) to deliver marketing and brand services.
From SaaS, to Cloud, and App modernisation to AI, we have traversed it all. You won’t invest in educating our people in the technical intricacies of your solution. Recently brands like Datacom, Spark, Microsoft, HP (and many others) have benefited our brand-led approach to crafting and creating marketing results.
We have extensive expertise in the ANZ and broader ASEAN Technology sectors, having worked across the entire IT ecosystem. Over decades, we have assisted Distributors, Vendors, and Resellers with marketing, sales, channel incentivisation, branding, and communication services.
With a deep knowledge of vendor marketing, co-op funding, and claim management, we can streamline these processes for our clients. Fabric is proudly an HP Marketing Services Partner.
For a healthier fabric
Each member of the Fabric team has a heartfelt interest in health and wellbeing, both from a personal and professional perspective.
Once again deep sector understanding and a genuine empathy for the steep rise in mental health and chronic disease that is eroding the fabric of our society spurs a strong desire to ‘be a part of the solution’. Proudly, our experience includes over two decades brand strategy support to Fisher & Paykel Healthcare.
Additionally, diversity practitioners, care organisations, workplace wellness providers, health social enterprises and international institutes have all been beneficiaries of our brand and creative work. In each case they report significant positive impact as a result.
Connect with theconscious customer
The topic of how to embed a sustainability thread into business and leverage a return from it fascinates us.
We are in unprecedented times with the rise of a brand preference for organisations embracing sustainability, as well as stringent ESG compliance requirements for larger business.
For the first time, there is both sustainability carrot and stick!
From the construction sector, to public transport and lifecycle asset management to carbon offsetting clients we have a solid experience base to draw upon in helping brands develop (and communicate) their sustainability position and understand how to strategically and creatively use it to embolden their narrative and connect more deeply with the ‘conscious customer’.
Our values
Our values are our guiding stars for service delivery. They are a promise to our clients and creative partners of the value in a partnership with us.
True to our name, we don’t believe they should live only on a poster in our foyer. Our values are interwoven into the very fabric of our culture.
Start withpurpose
Prosperity stems from an inspiring ‘why’. Work with clients to understand their organisational purpose, define it (if needed) and partner with them to thread it through everything.
Front-footeverything
Stay curious and keep learning. Embrace technology to shift from the menial to the meaningful. Be proactive and help clients keep ahead of the curve.
Make itimpactful
Be bold to evolve. Amplify client impacts wherever possible. Take pride in doing great work that makes a positive difference.
Nurturepartnerships
Build enduring relationships. Put your heart into two-way partnerships. Earn trust. Be you.
Embracedifferent
Remember everyone has something to offer. Stay open minded and open hearted. Diversity spurs creativity.