Our Approach
A co‑branded campaign was developed that put Albany School’s real‑world success story at the centre to make managed print feel tangible and relevant to school decision‑makers.
The hero asset was a conversational webinar interview between BDL’s National Sales Manager and Albany School’s Financial Executive, translating technical features into relatable, outcomes‑focused stories for the education audience.
Execution
The webinar was launched as the primary engagement driver, supported by a dedicated landing page that housed the content and provided a clear path for interested schools to learn more.
Campaign visibility was amplified through a homepage banner and two targeted eDMs, distributed across BDL’s and Interface’s education databases, incentivised with Frank Green merchandise and Rebel Sport prize vouchers to encourage registrations and engagement.
Impact by the numbers
20k
Education Contacts Reached
Building awareness across a highly targeted schools audience.
28%
Click‑to‑Open Rate
Demonstrating a highly engaged community within BDL’s database.
130
Webinar Engagements
Signalling strong interest in managed print solutions from education stakeholders.
“Working with Fabric Brand Partners helped us rethink how we show up for our education audience in a way that actually resonates. Their strategic approach didn’t just lift the numbers; it sparked the right conversations with the right schools.”
Ben Huston, Dealer Principal, Business Distributors Limited