Our Approach
We designed Ctrl 2025 as a premium, experience‑led event anchored in a clear strategic idea:
Smarter, faster, leaner solutions for equipping your workforce.
The event was built to deliver tangible value for attendees – combining thought leadership, practical insights and ecosystem perspectives – while supporting broader commercial outcomes.
Key to success was:
• A clear event narrative centred on control, confidence and clarity
• Content designed to spark conversation, learning and action
• Close alignment between marketing and sales to ensure event engagement translated into meaningful follow‑up
Execution
Ctrl 2025 was delivered as a live Auckland event featuring Softsource vBridge, HP and ecosystem partners, supported by an integrated, multi-channel programme.
• LinkedIn paid carousel advertising targeting enterprise decision-makers
• Organic LinkedIn content amplified by sales, leadership and partners
• A dedicated landing page acting as the conversion hub
• EDMs to existing databases and targeted prospect lists
• Personalised, sales-led email outreach and direct follow-up
Every touchpoint was designed to build momentum – from first impression to post-event follow-up - and formed the strategic baseline for longer term Market Development Funding (MDF) activity utilisation across events, content & sales enablement.
Impact by the numbers
31%
of total website traffic
driven by Ctrl 2025 over a 4‑week campaign window.
133%
of attendee target achieved
outperforming expectations for a focused enterprise event.
1.6%
paid LinkedIn CTR
delivering above‑benchmark engagement from a highly targeted B2B audience.
“Ctrl 2025 showed the power of bringing customers together around a strong idea – cutting through a crowded market and delivering meaningful engagement and commercial outcomes.”
Pablo Garcia-Curtis, Group Chief Executive Officer, Softsource vBridge