To convey the importance of cyber security in a provocative, unique way we made this rather dry topic engaging, using the concept of money and shocking statistics to talk to the campaign idea: It Pays to be Cyber Secure! Photoshopped currency was the hero and a tongue in cheek humorous approach was taken to underscore the savings to be made by prioritising cyber security.

Deliverables included: campaign strategy and creative concept, digital assets for campaigning, copywriting LinkedIn articles and creation of campaign landing page.