Our Approach
The project began with strategy, using brand workshops to articulate Swerve’s distinct value proposition and define a sharper story that sets them apart from purely technical players.
From those insights, a new Make IT Hummm platform was created, reimagining the brand from the ground up with a refreshed visual identity, brand voice, and messaging framework anchored in the “hummm” concept as sound, feeling, and philosophy.
Execution
The refreshed brand was launched across every touchpoint including website, eDM, LinkedIn, and marketing collateral, bringing consistency, warmth, and clarity while keeping technical credibility front and centre.
The Make it Hummm campaign introduced the new brand with a bold visual direction, launch video and photography, web redesign, and an eDM and social media rollout that positioned Swerve as trusted IT partners who help businesses thrive.
“Fabric’s discovery workshop and gap analysis gave them a deep understanding of our strategy and where we wanted to go. This resulted in a strong brand refresh and a practical go-to-market approach that brought consistency across every customer touchpoint.”
John Harris, Director, Swerve Limited